Absolut Watermelon organized a socially distanced pop-up event at one of Toronto's most popular public parks. Trinity Bellwoods has become the city's go-to hangout spot throughout the pandemic. As it can be crowded at times, Absolut Watermelon wanted to help city dwellers socialize safely on August 8th.
The pop-up included free entry and over 100 participants. Over the last year and a half, many people have developed "cave syndrome," which makes socializing a little awkward. The vodka brand encouraged people to break the syndrome by offering old-school walkie-talkies, prizes, and fun ways to interact with others safely. The brand also took the opportunity to highlight its best summer vodka flavor with watermelon towels set up on the grass.
Image Credit: Absolut