This Canada Day long weekend, select Wine Racks in Toronto that are close to the city's most popular parks will offer in-store picnic tables and samples of Bask canned beverages or a glass of Bask wine.
Since the City of Toronto has banned the consumption of alcoholic beverages in public parks, Wine Rack is "coming to the rescue by providing Torontonians with a convenient (and legal) space to casually sip wine before heading outside with friends." To further help park goers this long weekend, the Wine Rack is also giving free picnic blankets with the purchase of Bask wine bottles.
Participating Wine Racks include the Trinity Bellwoods Wine Rack, the Christie Pitts Wine Rack, The Beaches Wine Rack, and the High Park. The initiative will take place between Friday, July 1, 2022 - Sunday, July 3, 2022.
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Key Themes Behind This Trend
- In-store Tastings
- The trend of in-store tastings to draw customers can be further expanded by partnering with nearby parks and offering picnic tables.
- Convenience and Compliance
- Providing a convenient and legal way for customers to consume alcoholic beverages in public areas can be a disruptive innovation opportunity in the liquor industry.
- Brand Awareness Events
- Partnering with popular parks and offering free giveaways like picnic blankets can help increase brand awareness and customer loyalty.
Where This Applies
- Liquor Retail
- Liquor retail can capitalize on the need for legal and convenient ways for customers to enjoy alcoholic beverages in public spaces.
- Outdoor Recreation
- Outdoor recreation industry can benefit from partnerships with liquor retailers to provide legal drinking spaces and incentives.
- Promotional Products
- Promotional product industry can create customized picnic blankets to be given as freebies to increase brand awareness and loyalty.
