Free-From Plant-Based Protein Shakes

Kate Farms High Protein Nutrition Shake Debuted a New Flavor

The Kate Farms High Protein Nutrition Shake range has been expanded by the plant-based nutrition brand to offer consumers a sweet, dessert-like taste experience with an impressive macro profile to boot. The shake comes in the new creamy Vanilla flavor that prioritizes a free-from formulation with no dairy or gluten in the mix, while its organic pea protein composition offers 25-grams of protein in each service. The plant-based shake also features six-grams of fiber and 160-calories to work well as a recovery snack product after a workout to support protein intake and overall muscle health.

The vanilla flavor within the Kate Farms High Protein Nutrition Shake range is arriving now at major retailers in the US and speaks to a back-to-basics approach that embraces a need for simple, convenient supplements that can be consistently enjoyed.

Free-from Fitness Nutrition
Allergen-conscious protein formats are creating space for mainstream workout products that combine performance benefits with dairy-free, gluten-free, and cleaner-label positioning.
Dessert-like Protein Shakes
Indulgent flavors in high-protein beverages are blurring the line between functional nutrition and treat-based consumption for daily wellness routines.
Plant-based Macro Convenience
Ready-to-drink shakes with balanced protein, fiber, and calorie profiles reflect growing demand for simple plant-based supplements that fit active lifestyles.

Sectors Adopting This

Functional Beverages
The category is being reshaped by portable nutrition drinks that deliver targeted benefits like muscle support while maintaining accessible taste profiles.
Plant-based Foods
Protein innovation using ingredients such as organic pea protein is expanding plant-based offerings beyond meals into recovery and supplementation occasions.
Sports Nutrition
Recovery-focused products with simplified ingredient standards are broadening the market from dedicated athletes to everyday consumers seeking convenient wellness support.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 33%
Freshness 100%