Familiar, reliable vanilla and chocolate flavors are the most popular protein powder flavors and at a time when consumers are looking for bold, unexpected flavors, Not Rocket Science flipped to the savory side to introduce India's first savory plant protein shake, Plant Power Gazpacho. Plant Power Gazpacho boasts 19 grams of smooth and satisfying plant-powered pea protein, 250mg of clinically studied KSM-66 ashwagandha, and a unique, Mediterranean-inspired tomato and bell pepper flavor for those who want something different than dessert in a bottle.
Not Rocket Science also offers its Plant Power product in Green Refresh (which similarly offers a break from overly sweet shakes with mellow green apple, cooling cucumber, and a touch of monk fruit and stevia) and Spiced Chai varieties.
What's Driving This Trend
- Savory Protein Beverages
- A shift toward tomato-and-spice flavored shakes reframes protein drinks from dessert substitutes to meal-like savory nutrition, enabling new product formats and flavor formulations.
- Functional Adaptogenic Blends
- Incorporating clinically studied adaptogens like KSM-66 ashwagandha into everyday shakes creates opportunities to merge mood and stress benefits with mainstream nutrition products.
- Low-sugar Plant Nutrition
- Demand for non-sweet, plant-based protein options paired with natural low-calorie sweeteners signals a move away from sugary supplements toward cleaner-tasting, health-focused beverages.
Who This Affects Most
- Sports Nutrition
- The emergence of savory, plant-based shakes expands athlete-targeted offerings by presenting satiating, savory recovery and meal-replacement solutions that deviate from traditional sweet profiles.
- Ready-to-drink Food and Beverage
- Shelf-stable savory protein beverages open pathways for novel RTD categories that combine convenience with full-flavor meal experiences for on-the-go consumers.
- Ingredient Supply and Formulation
- Growth in savory plant proteins and adaptogen integration drives demand for tailored pea protein isolates, natural flavor systems, and clinically validated botanical ingredients.
