The newly relaunched Twinings London flagship concept store now introduces a tasting experience and interactive displays that are designed to get tea lovers even more engaged with the brand. The store, which originally opened its doors in 1706, now includes a tasting bar and large digital screens that immerse visitors in scenes of gardens and fields of herbs.
To awaken all of the senses during the in-store journey, guests are invited to touch, smell and taste the tea during the brewing process. The concept tea store was intentionally created to inspire "moments of curiosity" and invite people to tune into different kinds of tea to support different states of well-being. The space also includes a tea-tasting bar for masterclasses and private events.
Image Credit: Twinings