There's now even more reason to get excited about the ice cream truck, as Blue Bunny's Ice Screen event makes its debut. This unique marketing experience has outfitted a mobile ice cream truck with an 11-by-6-foot HD screen, offering a private drive-in theatre.
This truck is driving to houses around the United States, bringing communities together, safely, and offering a wholesome night of entertainment and sweet treats. This truck serves as an extension of Blue Bunny's Funlightenment program - which was created as a means of bringing excitement into he lives of consumers during the uncertainty caused by the COVID-19 pandemic.
Beginning on August 4th, consumers can enter to have the Ice Screen Truck arrive in their driveway.
Image Credit: Blue Bunny