There's now even more reason to get excited about the ice cream truck, as Blue Bunny's Ice Screen event makes its debut. This unique marketing experience has outfitted a mobile ice cream truck with an 11-by-6-foot HD screen, offering a private drive-in theatre.
This truck is driving to houses around the United States, bringing communities together, safely, and offering a wholesome night of entertainment and sweet treats. This truck serves as an extension of Blue Bunny's Funlightenment program - which was created as a means of bringing excitement into he lives of consumers during the uncertainty caused by the COVID-19 pandemic.
Beginning on August 4th, consumers can enter to have the Ice Screen Truck arrive in their driveway.
Image Credit: Blue Bunny
Key Themes Behind This Trend
- Drive-in Entertainment
- Opportunities for businesses to create mobile drive-in theaters to offer safe and creative entertainment experiences
- Marketing Through Experiential Events
- Innovative marketing strategies where interactive events are used to showcase the brand's products and services
- Brands as Community Builders
- The trend of brands organizing events to bring communities together, especially during the pandemic, can be expected to grow in popularity
Where This Applies
- Food Trucks
- There are opportunities for food trucks to expand their offerings and partner with other industries to create unique experiences for consumers
- Entertainment Industry
- Businesses in the entertainment industry can create innovative experiences that combine interactive marketing with safe and exciting entertainment
- Consumer Goods Industry
- Companies can create community-building programs during the pandemic to showcase their products and services, which can build loyalty and trust with consumers
