This new Tropicana bottle design has been unveiled by the brand to help modernize the beverage, keep it relevant for shoppers and make it easier to recognize on store shelves. The new bottle is being rolled out across the brand's on-the-go juice range and features bold pops of color along with vibrant imagery that is further enhanced with chromatic lids. The bottles are also constructed with 50% recycled plastic for a bit of a stronger eco-friendly edge for shoppers to appreciate.
Marketing Manger for Tropicana Caroline Wilding spoke on the new Tropicana bottle design saying, "Our modernized bottle design has really resonated with shoppers throughout pre-launch testing and our research indicated a 49% increase in purchase intent. We know consumers want to make a positive difference through their consumption, and they’re increasingly seeking out those brands that are leading the way on causes they care about.”