The Echo Falls Rosé Seltzers are a new range of alcoholic sparkling water drinks for consumers who are looking for an alternative to conventional wine and spirits. The drinks feature a 4.5% ABV to make them a lower alcohol option when compared to wines, and come in three flavor options including Strawberry & Pink Pepper, Blueberry & Hibiscus and Raspberry, Lychee & Rose. Each of these canned drinks are free from artificial fruit flavors and are reported to be quite low in calories compared to other options on the market with just 69kcals per 250ml can.
Innovation Commercialization Manager at Accolade Wines Abigail Whithair spoke on the Echo Falls Rosé Seltzers saying, "Blurring alcohol categories are becoming more popular and the trend for hard seltzers is here to stay.
Combined with an increased demand for no/low alcohol products, we’re confident that our light Rosé Seltzers will prove popular with UK shoppers. This range aligns with our new ‘your friend in wine’ brand positioning, as we look to bring back younger shoppers (35 and under) to wine and navigate them through the portfolio, who we may have lost to other categories such as gin. We’re an important recruitment agent for the whole wine category and these seltzers, as well as our Botanicals collection (5.5% ABV) launched in May, provide a refreshing alternative to wine, especially for Gen Z consumers.”