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Rebranded Prepackaged Pastas

Kraft Mac & Cheese is Being Updated with Breakfast Branding

— August 5, 2020 — Marketing
Macaroni and cheese isn't traditionally one of the first things that comes to mind when it comes to breakfast food, but this is something Kraft Mac & Cheese hopes to change with new branding. The brand will be replacing the word 'dinner' on the box with 'breakfast' after an extensive study done with 1,000 parents found than 56% of them had served their kids the meal for breakfast. The brand is celebrating these findings with a campaign to win a Breakfast Box of macaroni and cheese by simply using the hashtags #KMCforBreakfast and #Sweepstakes on Twitter between August 4 and 7, 2020.

The Kraft Mac & Cheese branding promotion will also see the brand donating 10 boxes of macaroni and cheese to Feed the Children every time the above-mentioned hashtag is used up to a maximum of one million boxes.

Image Credit: Kraft
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