Kraft Mac & Cheese is Set to Launch 'Flavor Boosts' in U.s.
Niko Pajkovic — October 19, 2021 — Lifestyle
References: kraftheinzcompany & hypebeast
Kraft Mac & Cheese has announced the launch of 'Flavor Boosts,' a new line of seasoning flavors that can be added to the brand's iconic 'Macaroni & Cheese' meals.
The new line of seasonings aims to celebrate the brand's beloved dish by offering comfort-food flavors including 'Pizza', 'Buffalo,' and 'Ranch.' As part of the launch of 'Flavor Boosts,' Kraft is forming an exclusive club called 'The FLVRS Club' that will provide winners early access to the new product. In addition, club members will have access to new limited-edition merchandise including a themed hoodie, sports jersey, and jacket.
“The FLVRS Club is for those fans willing to expand their mac & cheese horizons with these limited-edition packets that bring flavors we love to our favorite comfort food," said Maya McDonald, Marketing Activation Lead at Kraft Heinz.
Image Credit: Kraft Mac
The new line of seasonings aims to celebrate the brand's beloved dish by offering comfort-food flavors including 'Pizza', 'Buffalo,' and 'Ranch.' As part of the launch of 'Flavor Boosts,' Kraft is forming an exclusive club called 'The FLVRS Club' that will provide winners early access to the new product. In addition, club members will have access to new limited-edition merchandise including a themed hoodie, sports jersey, and jacket.
“The FLVRS Club is for those fans willing to expand their mac & cheese horizons with these limited-edition packets that bring flavors we love to our favorite comfort food," said Maya McDonald, Marketing Activation Lead at Kraft Heinz.
Image Credit: Kraft Mac
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