Kraft Mac & Cheese has announced the launch of 'Flavor Boosts,' a new line of seasoning flavors that can be added to the brand's iconic 'Macaroni & Cheese' meals.
The new line of seasonings aims to celebrate the brand's beloved dish by offering comfort-food flavors including 'Pizza', 'Buffalo,' and 'Ranch.' As part of the launch of 'Flavor Boosts,' Kraft is forming an exclusive club called 'The FLVRS Club' that will provide winners early access to the new product. In addition, club members will have access to new limited-edition merchandise including a themed hoodie, sports jersey, and jacket.
“The FLVRS Club is for those fans willing to expand their mac & cheese horizons with these limited-edition packets that bring flavors we love to our favorite comfort food," said Maya McDonald, Marketing Activation Lead at Kraft Heinz.
Image Credit: Kraft Mac
What's Driving This Trend
- Flavor Boosts
- The introduction of seasoning flavors is a potential disruptive innovation opportunity for companies in the packaged food and seasoning industry to enhance their products.
- Exclusive Club
- The creation of an exclusive members club is a potential disruptive innovation opportunity for companies in the food and beverage industry to enhance brand loyalty through exclusive access and limited edition merchandise.
- Comfort Food Flavors
- Offering flavors of popular comfort foods is a potential disruptive innovation opportunity for companies in the food and beverage industry to add new offerings that appeal to consumers seeking indulgent and nostalgic flavors.
Who This Affects Most
- Packaged Food
- The introduction of seasoning flavors represents a disruptive innovation opportunity for companies in this industry to attract consumers seeking quick and easy meal options.
- Seasoning
- Companies in the seasoning industry can leverage this trend by developing innovative flavor combinations that cater to the demand for comfort-food flavors.
- Food and Beverage
- The creation of an exclusive members club and the offering of limited edition merchandise represents a disruptive innovation opportunity for companies in this industry to enhance brand loyalty and drive sales.
