To introduce the world to its new Rice Wash Cleanser, Tatcha did what brands across all industries are doing to engage nostalgic Millennial consumers—it created an Animal Crossing Island. The Kyoto experience not only taps into a playful way for people to engage with the brand but also offers a satisfying virtual travel experience when jetting off to a new destination isn't the same as it used to be.
Within Animal Crossing: New Horizons, players are invited to virtually visit Tatchaland, where they will be able to sport branded, comfort-focused outfits in soft purple hues like the Tatcha Robe and the Alo Sweats. The pop-up island is a virtual self-care getaway for leisurely exploring onsen spas, tea houses and bamboo forests for meditation.
Image Credit: Tatcha
What Makes This Trend Stand Out
- Virtual Self-care
- Virtual self-care experiences provide a new platform for brands to engage with consumers in a playful and satisfying way.
Sectors Adopting This
- Skincare Industry
- The skincare industry can leverage virtual self-care experiences to introduce new products and engage with Millennial consumers.
- Gaming Industry
- Gaming companies can collaborate with brands to create virtual experiences within popular games, offering a new level of engagement for players.
- Travel and Tourism Industry
- The travel and tourism industry can explore virtual self-care experiences as an alternative to physical travel, offering consumers a unique and immersive getaway.
