To introduce the world to its new Rice Wash Cleanser, Tatcha did what brands across all industries are doing to engage nostalgic Millennial consumers—it created an Animal Crossing Island. The Kyoto experience not only taps into a playful way for people to engage with the brand but also offers a satisfying virtual travel experience when jetting off to a new destination isn't the same as it used to be.
Within Animal Crossing: New Horizons, players are invited to virtually visit Tatchaland, where they will be able to sport branded, comfort-focused outfits in soft purple hues like the Tatcha Robe and the Alo Sweats. The pop-up island is a virtual self-care getaway for leisurely exploring onsen spas, tea houses and bamboo forests for meditation.
Image Credit: Tatcha