The PepsiCo snack brand, Lay's, recently created a new 'flavor trip' social media, which will be launched on the brand's Facebook, Instagram, as well as Twitter. The 'favor trip' promotion will provide consumers with a chance to receive chip flavors that are typically exclusive to other markets around the world. The promotion was launched on August 20th, and it will continue until supplies are depleted.
Consumers can enter into the competition by using social media to state what country they would like to visit, with options including Germany, Greece, Mexico, and Thailand. The potato chip flavors include beer and bratwurst for Germany, tzatziki for Greece, Lime, and sea salt for Mexico, as well as basil and Chili for Thailand.
Image Credit: PepsiCo