One of the most iconic art institutions on earth, The Tate Modern, will be spotlighting emerging artists throughout London via an initiative dubbed 'Tate Collective’s young artist billboards.' Recently, young talent between the ages of 16-25 were invited to submit up to seven pieces of artwork to be considered.
Soon, The Tate Modern will be showcasing the works of these young artists on billboards across the city, offering exposure while helping to make art more accessible to the masses. In addition to helping emerging talent, this initiative is bringing art to the streets at a time when many museums and galleries are closed, and have been for months.
Tate Collective’s young artist billboards will begin to pop up around London on August 10th.
Image Credit: Tate Modern
Key Themes Behind This Trend
- Young Artist Billboards
- The emergence of young artist billboards presents an opportunity for artists to have their work seen by a wider audience.
- Art Accessibility
- The use of billboards to showcase emerging artists can provide greater accessibility to art for the general public.
- Alternative Art Spaces
- The incorporation of billboards as alternative art spaces offers opportunities for artists to showcase their work outside of traditional museums and galleries.
Where This Applies
- Art
- The art industry can use this initiative as a way to discover and promote emerging artists who may not yet have a strong online presence.
- Advertising
- The advertising industry can use this initiative to tap into the growing interest in public art and support emerging artists through sponsored billboards.
- Technology
- The technology industry can explore ways to incorporate AR/VR technology into the billboards to provide viewers with immersive art experiences.
