The Neutrogena® Rapid Clear 2-Hour Challenge series was recently featured on the brand's YouTube channel and spotlights how effective it's acne products are. Chronicling a two hour period, each challenge video features a different teen influencer who hosts an interactive tutorial while testing the Neutrogena® product on their skin.
Some of the activities featured include painting and cake decorating tutorials, all showcased while the product is given time to activate. This marketing approach mimics other popular social media challenges that target Gen Z audiences, both on YouTube and platforms like TikTok.
At the end of each 2-Hour Challenge video, viewers can see a visible difference in each host's skin, showcasing the quick and effective results that the Neutrogena® Rapid Clear formula helps users achieve.