Pull-Ups New Leaf Features Plant-Based Ingredients
Laura McQuarrie — August 6, 2020 — Life-Stages
References: Pull-Ups & prnewswire
Pull-Ups New Leaf is being introduced as the softest training underwear available on the market and it is made with plant-based ingredients like sugarcane and fluff pulp. The designs are made with hypoallergenic and breathable materials, and avoid the use of harsh ingredients to support comfort and healthy skin. The products include gentle leak protection and sides that can be refastened as needed for quick changes. There's also a snowflake design on the soft training underwear for kids that fades.
To support kids during the potty training process, the training underwear designs include exclusive designs from Disney's Frozen II, and every Pull-Ups New Leaf box includes a Frozen II coloring mat on the inside of the cardboard box.
Image Credit: Pull-Ups
To support kids during the potty training process, the training underwear designs include exclusive designs from Disney's Frozen II, and every Pull-Ups New Leaf box includes a Frozen II coloring mat on the inside of the cardboard box.
Image Credit: Pull-Ups
Trend Themes
1. Plant-based Training Underwear - Disruptive innovation opportunity: Develop plant-based training underwear for children that is eco-friendly and gentle on the skin.
2. Hypoallergenic and Breathable Materials - Disruptive innovation opportunity: Create training underwear using hypoallergenic and breathable materials to provide maximum comfort and prevent skin irritations.
3. Customizable and Interactive Designs - Disruptive innovation opportunity: Design training underwear with customizable and interactive designs, like color-changing patterns, to engage and motivate children during the potty training process.
Industry Implications
1. Children's Apparel - Disruptive innovation opportunity: Develop children's apparel brands that focus on eco-friendly and sustainable materials for various products, including training underwear.
2. Eco-friendly Products - Disruptive innovation opportunity: Explore the market for eco-friendly products across different industries and develop new innovative solutions using sustainable materials, like plant-based ingredients.
3. Entertainment and Education - Disruptive innovation opportunity: Combine entertainment and education by collaborating with popular brands, like Disney, to include interactive elements, such as coloring mats, in products aimed at children.
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