Fruit by the Foot, the snack brand created by General Mills, recently launched a speed-eating challenge on YouTube Live aimed at Gen Z, dubbed 'Fruit by the Foot Fridays.' The virtual tournaments were inspired by a popular meme that shows people unrolling and eating the snack as quickly as possible without using their hands.
The Fruit by the Foot Fridays campaign featured social media personalities Carlos "Famous Los" Sanford and Anthony "Spice" Adams. Contestants were chosen among a group of people who posted their "Fruit by the Foot Fridays" challenge video on Instagram, TikTok, or Twitter with the hashtags #FruitbytheFootFridays and #Sweepstakes. The campaign was in partnership with sports and entertainment digital media network, Whistle, and was held live on their YouTube channel.
Image Credit: General Mills