In order to resonate with a diverse range of consumers, Walmart launches two back-to-school shopping campaigns—one directed at elementary-aged children and another for college students.
The COVID-19 pandemic disrupted life as we know, posing many restrictions pertaining to everything from professional tasks to social life. In the United States, many are unsure whether children and students will be physically in educational institutions. Picking up on this and trying to emulate the spirit of the situation in a compassionate manner, Walmart's back-to-school shopping campaigns show students both within the school buildings and then again from their homes. This seamlessly reflects the duality of the situation and positions Walmart as a retailer who is there for both occasions.
Image Credit: Walmart