The ADOLESCENT agency was created in order to help businesses connect with consumers of Gen Z ages. The company was founded by Ramaa Mosley and Hope Farley, and it consists of a young collective of diverse creators. The ADOLESCENT agency has a history of working with a number of prominent brands in order to reach younger audiences, including Target, Nike, Adobe, Crayola, Converse, Apple, Google, and more.
Consumers of Gen Z ages are currently 26% of the marketplace, and this number will only increase over time. This means that brands should take an active role in reaching younger audiences.
Mosley, one of the founders, spoke about the unique role the ADOLESCENT agency can play, "We are uniquely positioned to help brands reach Gen Z because we use Gen Z to inform every part of the process; from strategy to content creation and then distribution, Gen Z leads the way under the direction of seasoned professionals."
Image Credit: ADOLESCENT