RUN THE WORLD!—a new kid-friendly brand comprised of social media influencer-artists Jessalyn, Hayley, Kheris, and Corinne—recently partnered with tween retailer, Justice, to launch a joint clothing collection for the band's first single 'RAINBOW.' The single's music video was recorded in a "TikTok-friendly" manner with easy-to-follow dance moves with each singer adorned in pieces from the new Justice collection.
In addition to the music video promotion, each singer has a profile on the Justice webpage showcasing their favorite style choices from the collection. The collection offers vibrant, wallet-friendly pieces including floral skits, punk-rock inspired shoes, tie-dye graphic tees, and lace trim button-up shirts.
The new social media-friendly format of the music video will resonate well with Gen Z consumers looking to engage with brands on their preferred platforms.
Image Credit: Columbia Records