Global fashion brand Cider is teaming up with pop culture collectible POP MART for a fun, slumber party–inspired capsule collection. Launching September 9, the 20-piece line draws inspiration from POP MART’s rising IP, Lil Peach Riot, a fictional teen punk band featuring Gigi, Frankie, and Poppy.
The collection blends Cider’s trendy fashion with POP MART’s artist-forward designs, capturing Peach Riot’s playful off-stage energy through soft pastels and cozy textures. Pieces include silk sleepover sets, loungewear essentials, and relaxed off-stage looks, available in sizes XXS–5XL and priced from $15.90 to $67.90. Shoppers spending $100 or more will receive a free Peach Riot reusable tote.
“We are thrilled to introduce the Peach Riot universe to Cider’s passionate community,” says Emily Brough, POP MART’s Head of IP in the Americas. “When you walk into a POP MART store, there is truly something for everyone and every emotion. Similarly, Cider offers apparel that matches customers' moods and features stylish options for every occasion. The Peach Riot x Cider collection is the perfect way for fans to bring the Lil Peach Riot ‘Sleepover Series’ to life.”
Image Credit: Cider, POP MART
Why This Trend Is Growing
- Pop Culture Collaborations
- The merger of fashion and pop culture through partnerships creates unique offerings that resonate with diverse consumer interests.
- Size-inclusive Fashion
- Offering a wide range of sizes from XXS to 5XL indicates a move towards more inclusive fashion lines that cater to a broader audience.
- Themed Capsule Collections
- The creation of themed collections, like the sleepover-inspired designs, provides niche options that enhance consumer engagement with distinctive, experience-based products.
Industries Being Reshaped
- Fashion Retail
- The integration of collectible-inspired fashion lines presents a new avenue for retail diversification and customer engagement.
- Pop Culture Merchandise
- Collaborations between fashion brands and pop culture entities expand merchandise offerings and reach into new demographic segments.
- Collectibles and Memorabilia
- The incorporation of popular IPs into fashion collections enhances consumer attachment to both brands and creates new collectible items.
