To highlight its back-to-school deals, Walmart released its 'Big Day Back' commercial, a short spot that features a range of the apparel and accessories it offers, as well as a message that most parents and kids can relate to.
With the first day back at school being a big deal to kids, who haven't seen many of their peers for months and likely grew up a lot over the summer break, Walmart features kids who stand as tall as they feel. Keeping this concept in mind, Walmart shows kids towering over buildings as they make their way to school, proudly sporting the new gear their parents picked up from them.
In the background, 'I Just Wanna Shine,' a song from the band Fitz and the Tantrums, plays in the background.
Key Themes Behind This Trend
- Back-to-school Deals
- Opportunity for retailers to showcase affordable offerings for students returning to school.
- Emotional Appeal in Advertising
- Using relatable themes and music to connect with consumers on an emotional level.
- Children's Growth and Self-expression
- Highlighting how kids have changed and evolved over the summer, encouraging self-expression through new school gear.
Where This Applies
- Retail
- Retailers can take advantage of the back-to-school season to promote their affordable products and attract customers.
- Advertising & Marketing
- Opportunities for advertising agencies to leverage emotional appeal and storytelling in campaigns.
- Fashion & Apparel
- Brands can capitalize on children's self-expression and growth by offering a variety of trendy back-to-school clothing and accessories.
