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Ready-to-Drink Sugar-Free Coolers

Smirnoff Ice Zero Sugar Has a Sweet, Citrusy Flavor Profile

— July 31, 2020 — Marketing
Coolers are a favorite amongst many consumers but are notorious for having a large amount of sugar in the mix, which is something the Smirnoff Ice Zero Sugar is here to change. The new version of the brand's iconic cooler is made without any sugar in the mix and boasts a nutritional profile that contains less than 100 calories per bottle. This makes the ready-to-drink cocktail ideal for those who are looking for a lighter option to enjoy when relaxing in the summer heat.

The Smirnoff Ice Zero Sugar is priced at $8.99 for a six-pack and features a 4.5% ABV to make it a suitable alternative to beers, canned cocktails or ciders. Recommended to be served chilled, the cooler is available in the US now.
Trend Themes
1. Sugar-free Beverages - Disruptive innovation opportunity: Develop and market a range of sugar-free beverages across different categories to cater to health-conscious consumers.
2. Low-calorie Ready-to-drink Cocktails - Disruptive innovation opportunity: Create innovative, low-calorie options for ready-to-drink cocktails to meet the growing demand for healthier alcoholic beverages.
3. Alternative Alcoholic Beverages - Disruptive innovation opportunity: Introduce alternative alcoholic beverages that offer a unique flavor profile and lower calorie content to appeal to consumers seeking variety without compromising health goals.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Explore the production of innovative, sugar-free beverages to meet the increasing demand for healthier drink options.
2. Alcohol Industry - Disruptive innovation opportunity: Develop low-calorie, alternative alcoholic beverages to tap into the market of health-conscious consumers looking for lighter drinking options.
3. Ready-to-drink Market - Disruptive innovation opportunity: Capture the growing market for ready-to-drink cocktails by offering low-calorie, sugar-free options that appeal to health-conscious consumers.
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