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Balanced Plant-Based Supplements

Naturelo Premium Supplements Support Overall Health and Wellness

— August 13, 2020 — Marketing
The Naturelo Premium Supplements are a premium range of health products for those who want to maintain their overall health and wellness in a simple, lifestyle-focused manner. The plant-based supplements come in several varieties including the Whole Food Multivitamins for men and women that are achieved with organic fruits and vegetables. The brand also offers the Prenatal option for expecting moms to help them maintain the right levels of specific nutrients.

The Naturelo Premium Supplements are being launched more widely at select Walgreens locations in the US, which will make them more accessible to a number of different consumer demographics. The products speak to the increasing popularity of heath supplements and target the growing number of consumers who ascribe to the plant-based lifestyle.
Trend Themes
1. Plant-based Health Supplements - Opportunity to develop and market plant-based supplements that cater to the growing consumer demand for natural, sustainable and cruelty-free health products.
2. Organic Multivitamins - Potential to create innovative multivitamins sourced from organic fruits and vegetables, tapping into the rising interest in clean-label and organic products.
3. Prenatal Nutritional Supplements - Disruptive innovation opportunity to provide specialized prenatal supplements that help expecting mothers maintain optimal levels of specific nutrients.
Industry Implications
1. Health and Wellness Supplements - Entrepreneurial potential exists in the health and wellness industry to develop and market a wide range of plant-based supplements for overall health and wellness.
2. Retail Pharmacy - Opportunity to expand and diversify product offerings within retail pharmacies by introducing a wider range of plant-based health supplements.
3. Prenatal Care - Innovative possibilities in the prenatal care industry to create and market specialized nutritional supplements that meet the specific needs of expecting mothers.
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