The competition in the sparkling water cocktail market is continuing to heat up with the announcement of the Topo Chico Hard Seltzers from the Coca-Cola Company as a range of drinks that respond to consumer demands. The drinks will be made with a base of the brand's signature sparkling mineral water base and will provide consumers with an array of high-quality flavors to choose from. The drinks position themselves as a higher-end option for consumers seeking out a lower calorie way to enjoy cocktails.
The Topo Chico Hard Seltzers will be available in Latin American markets soon with an expected launch in the US set for 2021. The drinks come as part of the parent company's shift into the alcohol industry to help expand market reach.