The competition in the sparkling water cocktail market is continuing to heat up with the announcement of the Topo Chico Hard Seltzers from the Coca-Cola Company as a range of drinks that respond to consumer demands. The drinks will be made with a base of the brand's signature sparkling mineral water base and will provide consumers with an array of high-quality flavors to choose from. The drinks position themselves as a higher-end option for consumers seeking out a lower calorie way to enjoy cocktails.
The Topo Chico Hard Seltzers will be available in Latin American markets soon with an expected launch in the US set for 2021. The drinks come as part of the parent company's shift into the alcohol industry to help expand market reach.
Why This Trend Is Growing
- Sparkling Water Cocktails
- Developing cocktails with sparkling water as a base can create healthier options for consumers while satisfying their desire for a flavorful drink.
- Hard Seltzers
- Introducing hard seltzers as part of a beverage company's product line can help expand market reach while aligning with consumer trends toward lower calorie, alcoholic drinks.
- High-quality Flavors
- Offering a range of unique, high-quality flavors can differentiate a brand's sparkling water cocktail offerings and appeal to consumers seeking out new taste experiences.
Industries Being Reshaped
- Beverage Industry
- Adding sparkling water cocktails or hard seltzers as part of a beverage company's line can create new revenue streams and expand market reach.
- Alcohol Industry
- Expanding into the hard seltzer market can present a disruptive innovation opportunity for beverage companies traditionally focused solely on non-alcoholic drinks.
- Fitness & Wellness Industry
- Sparkling water cocktails can align with consumers' desire for healthier drink options while maintaining the enjoyable social aspect of drinking.
