Topo Chico Spirited is a New Line of Ready-to-Drink Canned Cocktails
Laura McQuarrie — April 19, 2023 — Lifestyle
References: topochicohardseltzer & vinepair
Topo Chico Spirited is a new line of ready-to-drink cocktails inspired by the refreshment offered by classic cocktails made using Topo Chico Mineral Water. These canned cocktails are made with real tequila blanco or vodka, plus real juice and filtered sparkling water.
In the lineup there's the Texas Ranch Water-inspired Tequila & Lime variety, which recalls a popular drink that's traditionally made with Topo Chico Mineral Water. The Mexican Paloma was the inspiration for Tequila & Grapefruit and Vodka & Lemon rounds out the trio with a canned cocktail that pays tribute to Southwest's Chilton, a cocktail originating in West Texas.
"Topo Chico Spirited is a bar-quality cocktail inspired by bartenders across America whose mixer of choice is already Topo Chico Mineral Water," said Joy Ghosh, vice president of marketing for above premium flavor at Molson Coors Beverage Company.
In the lineup there's the Texas Ranch Water-inspired Tequila & Lime variety, which recalls a popular drink that's traditionally made with Topo Chico Mineral Water. The Mexican Paloma was the inspiration for Tequila & Grapefruit and Vodka & Lemon rounds out the trio with a canned cocktail that pays tribute to Southwest's Chilton, a cocktail originating in West Texas.
"Topo Chico Spirited is a bar-quality cocktail inspired by bartenders across America whose mixer of choice is already Topo Chico Mineral Water," said Joy Ghosh, vice president of marketing for above premium flavor at Molson Coors Beverage Company.
Trend Themes
1. RTD Mineral Water Cocktails - The rise of RTD mineral water cocktails presents opportunities for innovative packaging designs that can evoke the refreshing and premium experience of a bar-quality cocktail.
2. Ready-to-drink Canned Cocktails - The growing popularity of ready-to-drink canned cocktails opens up opportunities for creating new and unique flavor combinations inspired by classic cocktails that consumers can enjoy on the go.
3. Sparkling Water Cocktails - The trend towards using sparkling water in cocktails provides opportunities for experimenting with different carbonated water types and flavors that can enhance the taste and appeal of canned cocktails.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to leverage the RTD cocktail trend to create a new category of premium canned cocktails that appeal to consumers looking for convenience, quality, and unique flavor experiences.
2. Packaging Industry - The packaging industry can capitalize on the RTD cocktail trend by developing innovative and eye-catching designs that can enhance the visual appeal of canned cocktails and help differentiate brands in a crowded market.
3. Hospitality Industry - The hospitality industry can draw inspiration from the RTD cocktail trend by creating new cocktail menus that feature popular and unique canned cocktails made with refreshing and quality ingredients that can deliver a premium drinking experience to customers.
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