Waterloo Sparkling Water introduces a new hybrid flavor to its line-up of refreshing beverages—Lemon-Lime. While there are plenty of options on the market that adopt the taste of lemon or that of lime, it isn't often that consumers get to experience a combination of the two citrusy fruits.
Individuals can enjoy the hybrid flavor on its own or as a "mixer for healthy cocktails." Waterloo Sparkling Water harnesses the potential of the latter option by incorporating it into a promotional campaign. Throughout August, the brand is hosting special giveaways on Instagram. The opportunity grants consumers the chance to win free cases of the Lemon-Lime flavor, as well as access to different cocktail and mocktail recipes. Users can participate by sharing their unique mixology creations with the #WhenLifeGivesYouLemonLime hashtag.
Image Credit: Waterloo Sparkling Water