Country Time, a Kraft Heinz brand, recently launched a new campaign named 'The Littlest Bailout Relief Fund.' As part of the campaign, the company will distribute stimulus checks to children who are now unable to operate a lemonade stand due to the present COVID-19 pandemic.
The brand released a shot video ad as part of 'The Littlest Bailout Relief Fund,' which shows a child operating a lemonade stand with no customers, and following that a voice reads, “Now the smallest of small businesses are about to get some help."
Individuals can participate in the campaign be registering their kids to receive a $100 bailout check form company. Following this, claims will be chosen at random and those selected will be sent a commemorative check and a prepaid gift card.
Image Credit: Kraft Heinz
What Makes This Trend Stand Out
- Child Entrepreneurship
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- Microbusiness Stimulus
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- Corporate Social Responsibility
- Disruptive innovation opportunity: Develop new strategies for companies to demonstrate social responsibility and support communities in times of crisis.
Sectors Adopting This
- Food and Beverage
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- Marketing and Advertising
- Disruptive innovation opportunity: Develop creative campaigns and initiatives that promote social causes and help small businesses.
- Financial Services
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