The Coca-Cola with Coffee drinks are a new range of upcoming refreshments for consumers who favor the flavor of the brands signature soda that might be looking for a way to change up their daily routine. The drinks come in three flavor options including Dark Blend, Caramel and Vanilla, which are all infused with premium Brazilian coffee in order to enhance the flavor and caffeine level of the beverages. This will increase the caffeine level to 69mg compared to the usual 34mg found in a regular can of Coca-Cola.
The Coca-Cola with Coffee drinks are set to launch in January 2021 and are likely to be a hit amongst consumers seeking out an alternative way to increase their daily energy levels.
Image Credit: Coca-Cola
Key Themes Behind This Trend
- Coffee-infused Beverages
- Opportunity for coffee and beverage companies to create unique, caffeinated drinks to cater to consumers looking for alternative energy sources.
- Product Flavor Innovation
- Opportunity for food and beverage companies to create unique and unconventional flavor combinations to appeal to adventurous consumers.
- Premiumization of Beverages
- Opportunity for beverage companies to add premium ingredients like Brazilian coffee and charge a premium price to consumers who value quality and exclusivity.
Where This Applies
- Beverage
- Beverage companies can innovate on existing products to cater to the evolving tastes of consumers.
- Coffee
- Coffee companies can explore new partnership opportunities and leverage their expertise to add value to existing beverage products.
- Retail
- Retail companies can capitalize on demand for premium, unique products by carrying and promoting coffee-infused sodas and other flavored beverages.
