For the first time ever, Starbucks Japan is adding a cola flavor to its beverage lineup with the Starbucks Cola Frappuccino. This retro-inspired beverage mimics the classic cola float and it's infused with lime flavor that pairs well with the vanilla-flavored whipped cream.
Also new at Starbucks Japan is the Creamy & Sweet Milk Coffee, which has a rich coffee layer, plus fresh cream and white chocolate-flavored syrup for sweetness.
These new drinks are launching alongside a retro American range of food: Mixed Parfait Cake, Waffle Sandwich Bacon Egg Cheese and Malasada Custard Cream in the form of a donut. There's also a limited-edition range of pins, drinking glasses and mugs with the same vintage aesthetic.
Why This Trend Is Growing
- Retro Beverage Flavors
- There is potential for beverage companies to create innovative soda-inspired drinks with classic flavors.
- Coffee and Flavored Syrups
- There is potential for coffee companies to mix different types of syrups and flavors into new coffee drinks.
- Limited-edition Beverage Merchandise
- There is potential for companies to create limited edition merchandise to accompany their beverages, enhancing the customer experience.
Industries Being Reshaped
- Beverage Companies
- Beverage companies can create new, unique, retro-flavored beverages to compete in the market.
- Coffee Companies
- Coffee companies can innovate new types of coffee drinks using different types of syrups and flavors.
- Merchandise Companies
- Merchandise companies can partner with beverage companies to create limited edition products that cater to the drink’s aesthetic and targeted audience.
