The Live Seltzer drinks are a new product from Kombucha Town that aim to offer consumers a refreshing, functional and delicious option when looking to stay hydrated. The drinks are made with a blend of water from the North Cascade Mountains along with non-GMO raw kombucha cultures and premium fresh-pressed ingredients for flavor. The drinks have an effervescent profile and contain no sugar in the mix with just one or two calories per serving.
The Live Seltzer drinks come in three flavor options including Grapefruit, Ginger and Cucumber, and are packaged in recyclable aluminum cans at a price point between $1.29 and $1.79 each. The drinks aim to satisfy the projected growth of kombucha beverages, which is expected to increase by 17.5% over the next five years, according to BevNET.
Key Themes Behind This Trend
- Functional Kombucha-infused Seltzers
- The trend of functional kombucha-infused seltzers offers a disruptive innovation opportunity for the beverage industry.
- Live Seltzer Refreshments
- The trend of live seltzer refreshments presents a disruptive innovation opportunity for the flavored water industry.
- Hydration Drinks with Health Benefits
- The trend of hydration drinks with health benefits provides a disruptive innovation opportunity for the functional beverages industry.
Where This Applies
- Beverage Industry
- The beverage industry can embrace the trend of functional kombucha-infused seltzers to attract health-conscious consumers.
- Flavored Water Industry
- The flavored water industry can explore the trend of live seltzer refreshments to appeal to consumers looking for refreshing and flavorful hydration options.
- Functional Beverages Industry
- The functional beverages industry can capitalize on the trend of hydration drinks with health benefits to cater to consumers seeking wellness-focused beverage options.
