Remedy Drinks, a company that specializes in kombuchas and was founded in the Australian city of Melbourne, is preparing to make a huge splash in the Sainsbury's supermarket chain in the U.K. with the introduction of its latest and greatest flavor, 'Orange Squeeze.'
The 'Orange Squeeze' kombuchas were crafted via a small-batch brewing process that leads to the creation of healthy live cultures and satisfying flavors despite getting rid of sugar. The end result is a kombucha with an explosive orange flavor and a satisfying fizzy texture filled with citrus aromas and flavors, but completely devoid of sugar and artificial ingredients of any kind.
Available for purchase in four-packs of 330-ml cans, the 'Orange Squeeze' kombuchas are positioned by Remedy Drinks as being "juicy, fresh and filled with zingy goodness."
Image Credit: Remedy Drinks
What Makes This Trend Stand Out
- Sugar-free Kombuchas
- Remedy Drinks' orange-flavored kombuchas are an example of disrupting the traditional sugar-laden kombucha market.
- Small-batch Brewing Processes
- Using small-batch brewing processes, such as the one used by Remedy Drinks, could become a trend in the kombucha industry.
- Healthy Live Cultures
- Focusing on the creation and promotion of healthy live cultures in kombucha products could become a popular trend among health-conscious consumers.
Sectors Adopting This
- Beverage Industry
- The beverage industry, especially the kombucha segment, could benefit from the disruptive innovation opportunities arising from sugar-free, healthy kombuchas.
- Supermarket Industry
- Supermarket chains, such as Sainsbury's, can use the market disruption potential of new, innovative kombucha products for increased customer satisfaction and sales.
- Health and Wellness Industry
- Companies catering to the health and wellness industry can leverage trends in sugar-free, small-batch kombuchas and emphasize the importance of healthy live cultures.
