The KeVita Herbal Spritzers are a new line of refreshments from the PepsiCo-owned brand focused on delivering impressive flavor and function for consumers to enjoy.
The functional wellness beverage line boasts a lightly fermented profile with live probiotics in the mix along with herbal extracts and fruit. This gives the drink a beneficial edge over other varieties on the market, and could aid with proper digestion and more. The drink comes in three flavors to choose from including Refresh Orange Safe, Harmony Peach Elderflower and Serene Chamomile Lavender, which are formulated with vitamin C or magnesium, depending on the option.
The KeVita Herbal Spritzers are priced at $3.29 for a 15.2-ounce bottle and are available for purchase at Whole Foods locations.
What's Driving This Trend
- Functional Wellness Beverages
- Opportunity for companies to develop beverages with beneficial ingredients like fermented profiles, live probiotics, herbal extracts, and fruit to improve consumer health.
- Herbal Infusions
- Opportunity for brands to infuse herbal extracts into their existing beverage lines to attract customers looking for natural remedies.
- Personalized Beverages
- Opportunity for companies to develop beverages tailored to specific health concerns by adding vitamins, minerals, or specialized supplements.
Who This Affects Most
- Beverage Industry
- Companies can innovate new lines of functional wellness beverages incorporating fermented profiles, live probiotics, herbal extracts, and fruit to attract health-conscious consumers.
- Natural Remedies Industry
- Companies can develop herbal supplements and extracts and partner with beverage brands to offer integrated products that cater to natural remedy enthusiasts.
- Nutrition and Health Industry
- Companies can collaborate with beverage brands to develop specialized supplements or vitamins to be added to drinks to cater to specific health concerns.
