The KeVita Sparkling Probiotic Lemonades are a new line of fermented drinks from the Tropicana Brand Group-owned brand for consumers to choose in place of traditional alternatives.
The lemonade products come in two flavor options including Classic and Peach, which are both packed with organic ingredients and live probiotics. Made with fermented water kefir culture, the lemonades have 30-calories per 15.2-ounce bottle and contain six-grams or less of sugar. The drinks are arriving nationwide in the US.
Senior Director of Emerging Brands at Tropicana Brands Group Samantha Siegal commented on the new KeVita Sparkling Probiotic Lemonades saying, "Lemonade is the official flavour of summer and we love that our new KeVita Sparkling Probiotic Lemonades, packed with probiotics, give people a new reason to enjoy this beloved beverage."
Why This Trend Is Growing
- Probiotic Beverages
- Opportunity for creating more probiotic beverages by adding living microorganisms to improve gut health.
- Organic Ingredients
- Opportunity for using organic ingredients to improve product quality and promote sustainability.
- Low-sugar Beverages
- Opportunity for creating healthier beverage alternatives by reducing sugar content without compromising taste.
Industries Being Reshaped
- Beverage Industry
- Opportunity for beverage companies to enter the probiotic market and improve product offerings.
- Organic Food Industry
- Opportunity for organic food companies to expand their product lines to include probiotic beverages.
- Health and Wellness Industry
- Opportunity for health and wellness companies to partner with beverage companies to promote gut health benefits of probiotics.
