Clubby Seltzers were created by three golf buddies looking for a crisp and refreshing beverage for both on and off the green. The seltzer company recently completed its Series A round of funding after its successful launch in 2021. The company expects to expand its flavor line-up to a foursome variety pack.
The new variety pack will include the original lemon-lime, grape, orange, and raspberry-lemon flavors. Each beverage contains electrolytes to fuel the drinker's golf game. In addition, the seltzer only has 100 calories and 2 grams of sugar per can with a 5% ABV. Currently, Clubby is distributed across more than 540 locations in Oklahoma, including major retailers like Whole Foods, Walmart, Target, Quick Trip, and Reasor's.
Image Credit: Clubby Seltzers
What's Driving This Trend
- Craft Seltzer with Electrolytes
- Opportunity for beverage companies to create health-conscious and functional seltzers to attract health-focused consumers.
- Flavored Variety Packs
- There is potential for seltzer companies to introduce new and unique flavor combinations and offer them in convenient variety packs to attract more consumers.
- Natural Ingredients
- Natural and organic ingredients are becoming more popular among consumers, offering an opportunity for beverage companies to create seltzers with natural flavors and ingredients.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to cater to the increasing demand for healthier and more functional drinks.
- Retail Industry
- Retailers can benefit from offering a wider variety of craft seltzers with unique flavor combinations to attract more customers and increase revenue.
- Health Industry
- Health and wellness professionals can recommend craft seltzers with natural and organic ingredients to their clients who are looking for healthier drink options.
