Barbet specializes in flavored sparkling waters, made from 100% natural ingredients -- its waters are available in three signature flavors and can all be sampled in a Mixed Pack of 12 cans. The plant-based beverages are available in Love Bite, mixing ginger, grapefruit and juniper, Wild Card, a blend of blood orange, electric calamansi and hot jalapeno pepper, and Light Wave, a mix of cucumber, pineapple and a hint of lavender.
Barbet was created after co-founder Katie, who has epilepsy, decided to stop drinking alcohol. She then sought to create a 0% ABV beverage that was healthy without compromising great taste. Barbet's elevated sparkling water range is cocktail-inspired, delivering sophisticated flavor profiles without added preservatives or artificial sweeteners.
In addition to being enjoyed on its own, Barbet is a great mixer option for those wishing to blend it with their favorite alcoholic libation.
Image Credit: Barbet
Key Themes Behind This Trend
- Organic Flavored Sparkling Waters
- The trend of organic and natural plant-based flavored sparkling waters is on the rise and is an opportunity for beverage producers to offer healthier and more sophisticated drink options.
- Non-alcoholic Beverage Alternatives
- The trend of creating non-alcoholic beverages that can compete with traditional alcoholic drinks is growing, opening up opportunities for the creation of innovative and healthier alternative drinks.
- Cocktail-inspired Drinks
- The trend of developing cocktail-inspired drinks without alcohol or added sugars is emerging as a new niche market with a growing demand for healthier and innovative drinks.
Where This Applies
- Beverage Production
- Beverage producers can take advantage of the trend towards healthier and natural drinks by developing a range of organic plant-based flavored sparkling waters.
- Hospitality
- Hospitality businesses can introduce a range of sophisticated non-alcoholic drinks that can compete with traditional alcoholic drinks.
- Health and Wellness
- Health and wellness companies can offer cocktail-inspired drinks that are healthier alternatives, tapping into the growing demand for sophisticated and innovative drinks without added sugars and artificial preservatives.
