Proteau's Low-Sugar, Non-Alcoholic Beverages Need No Mixing
Laura McQuarrie — January 26, 2022 — Lifestyle
References: drinkproteau & gearpatrol
Proteau's zero-proof botanical drinks came from the mind of John deBary, a former cocktail expert at Momofuku, and they stand out from other non-alcoholic beverages on the market by being ready to drink straight out of the bottle. These non-alcoholic beverages boast low-sugar botanical recipes with no preservatives that can not only be enjoyed as-is but also used to form the base of flavorful mocktails.
There's the sparkling Rivington Spritz that's full of hibiscus flavors and the Ludlow Red, a rich, dark and tannic option that combines a well-balanced mix of bitter, floral and fruit flavors. These non-alcoholic aperitifs naturally pair well with food and they promise to enhance a variety of meals.
The zero-proof botanical beverages tap into the growing non-alcoholic market and consumers' desire for mindful drinking experiences that don't compromise on flavor.
There's the sparkling Rivington Spritz that's full of hibiscus flavors and the Ludlow Red, a rich, dark and tannic option that combines a well-balanced mix of bitter, floral and fruit flavors. These non-alcoholic aperitifs naturally pair well with food and they promise to enhance a variety of meals.
The zero-proof botanical beverages tap into the growing non-alcoholic market and consumers' desire for mindful drinking experiences that don't compromise on flavor.
Trend Themes
1. Zero-proof Beverages - Proteau's ready-to-drink botanical drinks tap into the growing market for non-alcoholic beverages that offer flavor and experience without the alcohol.
2. Low-sugar Alternatives - Proteau's low-sugar, no preservatives recipes reflect growing demand for reduced-sugar beverages and ingredients, offering opportunities for other brands to innovate in this space.
3. Mixology Without the Alcohol - Proteau's botanical drinks can serve as a flavorful and versatile base for mocktails, highlighting opportunities for brands to target consumers seeking more mindful drinking experiences.
Industry Implications
1. Beverage - Proteau's innovation in low-sugar, ready-to-drink botanical beverages sheds light on the growing market for non-alcoholic options and presents opportunities for brands to create new and differentiated products.
2. Cocktail Bar - Proteau's non-alcoholic aperitifs open doors for cocktail bars to expand their offerings and cater to consumers looking for creative and flavorful options without the alcohol.
3. Food - Proteau's zero-proof botanical drinks are designed to naturally pair well with food, inspiring opportunities for food brands to collaborate on new and interesting dishes and flavors.
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