The Michelob ULTRA Organic Seltzer Essential Collection is being launched by the brand as a coconut water-infused range of hard seltzers that will provide consumers with a new summer-ready option.
The seltzer range is crafted with a blend of real fruit juice along with organic coconut water, which puts bright and refreshing flavor profiles in the spotlight. The drinks will come in four flavors including Blueberry Watermelon, Strawberry Guava, Berry Hibiscus and Kiwi Lime.
The Michelob ULTRA Organic Seltzer Essential Collection comes in at 90-calories per serving with zero-grams of added sugar and a 4% ABV. The drinks are being launched in slim 12-ounce cans that will arrive in a variety pack on store shelves starting May 28, 2022.
What's Driving This Trend
- Coconut Water-infused Seltzers
- The trend of infusing coconut water in alcoholic drinks is disrupting the traditional market for flavored hard seltzers, opening up new flavor profiles and brand opportunities.
- Organic Hard Seltzers
- The trend of offering organic alcoholic drinks is disrupting the traditional market for hard seltzers, offering a healthier and sustainable option for consumers and a brand opportunity for companies.
- Fruit-infused Seltzers
- The trend of infusing real fruit juice in seltzers is disrupting the traditional market for hard seltzers, giving consumers a more natural and refreshing flavor experience and a brand opportunity for companies.
Who This Affects Most
- Alcoholic Beverages
- Alcoholic beverage companies can embrace the trend of coconut water-infused seltzers and expand their hard seltzer product lines with new refreshing flavors, attracting consumers who are looking for a healthier and more flavorful alternative.
- Organic Food and Beverage
- Organic food and beverage companies can capitalize on the trend of organic hard seltzers infused with coconut water and real fruit juice, catering to the growing demand for healthy and sustainable alcoholic drinks.
- Retail
- Retail companies can respond to the trend of coconut water-infused hard seltzers by stocking the Michelob ULTRA Organic Seltzer Essential Collection and other similar products that meet the consumers' demand for refreshing and flavorful alcoholic drinks with less sugar and calories.
