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Refreshing Coconut Water Cocktails

The Sunboy Spiked Sparkling Coconut Water Has a 5% ABV

— July 22, 2022 — Marketing
The Sunboy spiked sparkling coconut water drinks are a tropically inspired libation for consumers looking to quench their thirst and enjoy a summery refreshment.

The drinks are crafted with real coconut water and tropical fruit, and come in three flavors including Tangerine, Pineapple and Passion Fruit, which each have a 5% ABV. The drinks are formulated with beachside coconut cocktails in mind and are thus well-suited for enjoyment from anywhere.

The Sunboy spiked sparkling coconut water drinks are crafted with no added sugar, maintain a gluten-free recipe and have no artificial flavorings. The drinks come in four-packs, which are arriving at select stores in New York, including Whole Foods Market. The drinks can also be ordered for delivery in 33 states, according to the brand.
Trend Themes
1. Spiked Sparkling Beverages - There is an opportunity to disrupt alcoholic beverage industry by introducing other hybrid beverage options like Sunboy spiked sparkling coconut water drinks.
2. Coconut-based Beverages - Brands can capitalize on the trend of healthy lifestyle by creating coconut-based drinks, as demonstrated by Sunboy products
3. Ready-to-drink Cocktails - Sunboy spiked sparkling coconut water drinks demonstrate an opportunity for companies to create unique ready-to-drink cocktails inspired by different regions or holidays.
Industry Implications
1. Alcoholic Beverages - Sunboy spiked sparkling coconut water drinks show there is an opportunity for further innovation and expansion in the production of spiked sparkling beverages.
2. Healthy Beverages - Sunboy spiked sparkling coconut water drinks demonstrate the potential for growth in the healthy beverage market through the use of natural ingredients like coconut water.
3. Beverage E-commerce - In the era of e-commerce and online ordering and delivery, Sunboy's spiked sparkling coconut water beverages draw attention to the beverage e-commerce market opportunity.
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