The Kraft Heinz Hazelnut Spread is a new product from the brand for the Canadian market that aims to offer consumers an alternative to other options that's rich, creamy and made with premium ingredients.
The spread is free from palm oil and made with roasted hazelnuts along with cocoa in order to achieve a rich, chocolatey flavor that is perfect for incorporation into a number of different recipes. The spread will join the brand's existing roster of peanut butters that presently include such niche offerings as Extra Roasted, All Natural, Smooth Light and Unsweetened Unsalted.
Associate Director, Brand Building and Innovation at Kraft Heinz Canada Daniel Gotlib spoke on the new Kraft Heinz Hazelnut Spread saying, "We’re excited to expand into the broader nut-based spread category with Kraft Hazelnut Spread. Kraft and our iconic bears are synonymous with peanuts, but through our research, consumers have told us that the brand can naturally expand into other alternative nut butters. We are excited to bring to the category a unique spread with no palm oil and that is low in saturated fat.”
Image Credit: Kraft Heinz