Kraft Peanut Butter recently launched the Kraft Café Barista. The flavor-first premium coffee is the brand's first launch outside of peanut butter and is available in two flavors - Chocolate Hazelnut and Salted Caramel.
The Kraft Café Barista is roasted and prepared in Canada with 100% Arabica coffee. This new premium product is available in two formats: Roast & Grind, featuring recyclable Boardio packaging and convenient, Zero-Waste Compostable Pods. Kraft Café Barista brings something new to the premium coffee category through flavor and packaging, and this new brand extension is the latest example of Kraft Heinz’s goal to lead the future of food.
"The Bears have long been synonymous with Kraft Peanut Butter," says Coby Cobankiat, Brand Manager, Coffee, The Kraft Heinz Company. "This emotional connection drew parallels to how Canadians feel about their coffee rituals and highlighted a unique opportunity to expand beyond the spreads category in a way only the Bears could do."
What Makes This Trend Stand Out
- Flavor-first Coffee
- The trend towards flavor-first premium coffee emphasizes the importance of unique tastes in coffee products.
- Sustainable Coffee Packaging
- The trend towards sustainable coffee packaging presents an opportunity for companies to innovate in eco-friendly packaging solutions.
- Brand Extension
- The trend towards brand extension highlights the potential for companies to leverage their brand recognition to expand into new product categories.
Sectors Adopting This
- Coffee
- The coffee industry can capitalize on the trend towards flavor-first premium coffee and sustainable packaging innovations.
- Food Packaging
- The food packaging industry can utilize the trend towards sustainable coffee packaging to drive innovation in eco-friendly packaging solutions.
- Consumer Packaged Goods
- The trend towards expanding brand recognition presents an opportunity for companies in the consumer packaged goods industry to enter into new product categories.
