Jelly Belly Gummies have been unveiled by the iconic jelly bean brand as a new option for consumers who are seeking out a high-quality candy option that features premium ingredients, flavor and more. The candies come in two flavor categories including Sweets and Sours; the former consists of Green Apple, Berry Blue, Orange, Very Cherry and Lemon, while the latter contains sour versions of these main flavors. The gummies will come in four and seven ounce bags as well as the 3.5 ounce Grab and Go bags starting in September.
The Jelly Belly Gummies are crafted with colors that are sourced from natural sources, a recipe that is non-GMO and maintain a vegan profile that doesn't contain any animal gelatin in the mix.
What's Driving This Trend
- High-quality Gummy Candies
- Opportunity for the development of premium, all-natural gummy candy lines made with non-GMO and vegan ingredients.
- Flavor Innovation
- Opportunity to create unique and bold flavor combinations in gummy candy to cater to consumers seeking new taste experiences.
- Health-conscious Snacking
- Opportunity to tap into the growing demand for healthier candy alternatives by offering gummy candies with natural, low-sugar, and organic ingredients.
Who This Affects Most
- Confectionery
- Disruptive innovation opportunities for confectionery companies to develop premium and healthier gummy candies.
- Food Manufacturing
- Opportunity for food manufacturers to expand their product portfolios by incorporating high-quality gummy candies into their offerings.
- Retail
- Opportunity for retailers to meet the demand for premium gummy candies by stocking shelves with high-quality and innovative gummy candy brands.
