The JELL-O Jelly Beans are a new candy product being launched by Kraft-Heinz to offer consumers an alternative way to enjoy the signature flavor of the brand's gelatin desserts. The product features the familiar flavors of JELL-O dessert including Cherry, Lime, Strawberry, Lemon and Orange, but transforms them into small candy beans perfect for enjoying right out of the bag. The candy is also great for decorating desserts or adding into Easter baskets this springtime for a touch of fresh, fruity flavor.
The JELL-O Jelly Beans come in 12-ounce bags priced starting at $3.99, and are arriving now at Walmart, Dollar Tree, Dollar General and Big Lots locations. The candy boasts vibrant packaging that puts the brand's name in the spotlight to make it easily recognizable on store shelves.
What Makes This Trend Stand Out
- Fruit-flavored Candy
- There is an opportunity to create more fruit-flavored candy products, as consumers are increasingly drawn to fresh and fruity flavors in their sweets.
- Branded Candy
- Companies can continue to experiment with creating candy products based on popular brands, as this can create new revenue streams and help increase brand recognition.
- Alternative Uses for Candy
- There is potential for more candy products to be marketed as decor or as an ingredient in baked goods, as consumers look to add unique and fun elements to their desserts.
Sectors Adopting This
- Candy Manufacturing
- Candy manufacturers can consider creating more branded, fruit-flavored products like JELL-O Jelly Beans to attract consumers who enjoy fresh and fruity flavors.
- Grocery Retail
- Grocery retailers can tap into the trend of alternative uses for candy by promoting candy products as decor or as an ingredient for baked goods.
- Holiday Products
- Companies that create candy products can consider releasing limited-edition candy products for holidays or seasonal changes to attract consumers looking for something fun and new.
