What is the trend of novelty candy products?

Innovative, playful new candy products with unique formats and flavors provide exciting opportunities to tap into the nostalgia and curiosity of consumers.

What is the trend of health-conscious indulgences?

Candy manufacturers can capitalize on the desire for healthier indulgences by offering products that are vegetarian-friendly, dairy-free, fat-free, peanut-free and gluten-free.

What is the trend of convenient packaging?

Consumers increasingly value convenience and on-the-go options, so offering candy products in grab-and-go packages and multiple counts is a simple way to meet this demand.

What are the implications for the candy manufacturing industry?

Manufacturers in the confectionery industry can explore playful and innovative new formats and flavors to engage consumers and differentiate themselves in a crowded market.

What are the implications for the health food industry industry?

Candy that is vegetarian-friendly, dairy-free, fat-free, peanut-free and gluten-free can appeal to the health-conscious consumer who is looking to indulge in a guilt-free treat.

What are the implications for the convenience stores industry?

Small format convenience stores can benefit from offering grab-and-go candy and snack options to attract consumer traffic for quick, impulse purchases.

Cheeky Chewy Candy Products : Jelly Belly Belly Buttons

Jelly Belly Belly Buttons Have a Chewy, Flavorful Profile

Michael Hemsworth — March 7, 2022 — Marketing

References: jellybelly & candyindustry

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

The Jelly Belly Belly Buttons have been announced by the brand as its latest cheeky, chewy candy product that will offer consumers with a way to enjoy some of their favorite flavors in a new format. The candies are characterized by their button-shaped format that is literally named but also refers to the navel as a playful way to encourage consumers to give them a try. The product comes with some classic Jelly Belly jelly bean flavors in the mix including Grape, Very Cherry, Peach, Green Apple and Blueberry, which are all vegetarian-friendly, OU Kosher, dairy-free, fat-free, peanut-free and gluten-free.

The Jelly Belly Belly Buttons are arriving in 2.75-ounce Grab & Go bags as well as in three-count and 12-count options.

Trend Themes

Novelty Candy Products — Innovative, playful new candy products with unique formats and flavors provide exciting opportunities to tap into the nostalgia and curiosity of consumers.
Health-conscious Indulgences — Candy manufacturers can capitalize on the desire for healthier indulgences by offering products that are vegetarian-friendly, dairy-free, fat-free, peanut-free and gluten-free.
Convenient Packaging — Consumers increasingly value convenience and on-the-go options, so offering candy products in grab-and-go packages and multiple counts is a simple way to meet this demand.

Industry Implications

Candy Manufacturing — Manufacturers in the confectionery industry can explore playful and innovative new formats and flavors to engage consumers and differentiate themselves in a crowded market.
Health Food Industry — Candy that is vegetarian-friendly, dairy-free, fat-free, peanut-free and gluten-free can appeal to the health-conscious consumer who is looking to indulge in a guilt-free treat.
Convenience Stores — Small format convenience stores can benefit from offering grab-and-go candy and snack options to attract consumer traffic for quick, impulse purchases.

3.6

Score

Popularity

Activity

Freshness