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Nostalgic Children's Gummies

Lily's Launched a New Recipe with Less than One Gram of Sugar

— May 24, 2022 — Business
The Lily's brand has announced the launch of NEW Lily's Gummies, a set of two better-for-you gummies inspired by children's snacks. The line includes the 'NEW Lily's Sweet Fruity Gummy Bear Friends' and the 'NEW Lily's Tart and Tasty Sour Gummy Worms,' which are both modern reimaginings of decades-old children's treats. Each product contains no added sugar and less than one gram of total sugar. This means customers can enjoy a nostalgic sweet treat without the guilt associated with eating sugary candies.

The gummy bear bag contains raspberry, strawberry, orange, and lemon-flavored gummy bears, while the sour worms bag contains both lemon-raspberry and apple-peach-flavored worms. The NEW Lily's Gummies are available at retailers across the United States in 1.8oz bags. The prices may vary by location and retailer.

Image Credit: Lily's
Trend Themes
1. Sugar-free Gummies - The trend of nostalgic children's gummies that are sugar-free and better-for-you demonstrate a potential for disruptive innovation in the healthy snack sector.
2. Modernizing Old Classics - Trendsetters who take something familiar and classic, and put a twist on it, opens opportunities for innovation and reinventing in the food industry.
3. Nostalgic Snacks - Nostalgic treats appeal to a wide range of customers and the trend of bringing back classic treats provides a growth opportunity for both the mainstream and niche food markets.
Industry Implications
1. Food Manufacturing - Incorporating nostalgia and improving on classic snacks through innovation and healthier alternatives present new opportunities for growth in food manufacturing.
2. Confectionery - The confectionery industry can keep up with the latest health and wellness trends and boost sales by offering healthier, sugar-free versions of traditional sweets.
3. Retail - Retailers can capitalize on the growing demand for nostalgic and healthier snack options by stocking nostalgic snack brands that focus on reinventing classic treats and offer alternatives with health benefits.
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