The Mentos Pure Fresh Gum Now Comes in a New Format
Michael Hemsworth — July 29, 2020 — Marketing
References: mentos & talkingretail
The Mentos Pure Fresh Gum is now available in a new format for shoppers to pick up that will provide them with a convenient, flavor-focused way to freshen their breath. The gum now comes in rolled formats that include large two gram sized chews that are reported to be 30% larger than the other options on the market from competitors. The gum has its signature crispy shell along with a liquid-filled center and comes in four flavors including Bubble Fresh, Tropical, Spearmint and Fresh Mint.
Mentos Gum Product Manager Kim McMahon spoke on the new Mentos Pure Fresh Gum formate saying, "We’ve ensured the product will have broad appeal by offering choice, with classic mint variants in addition to two fruity flavors to excite a younger audience. We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and singles are particularly struggling. And we’re looking to bring growth back to the category with new and exciting innovation.”
Mentos Gum Product Manager Kim McMahon spoke on the new Mentos Pure Fresh Gum formate saying, "We’ve ensured the product will have broad appeal by offering choice, with classic mint variants in addition to two fruity flavors to excite a younger audience. We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and singles are particularly struggling. And we’re looking to bring growth back to the category with new and exciting innovation.”
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