Extra Refreshers Strawberry Lemon Will Entice Candy Fans
Michael Hemsworth — June 6, 2023 — Lifestyle
References: mars & talkingretail
The Extra Refreshers Strawberry Lemon chewing gum is the newest flavor being added to the Mars Wrigley product portfolio in the UK that's formulated with candy fans in mind to draw in curious consumers.
The chewing gum features a sugar-free formula that's packed with fruit flavor to make it a truly refreshing option for consumers to use as a treat or way to freshen up their breath. The gum combines the flavors of strawberry with lemon as a remix to the traditional berry flavor profile and could be likened to strawberry lemonade amongst shoppers this summertime.
Senior Brand Manager Hannah Lee commented in the process behind the Extra Refreshers Strawberry Lemon chewing gum saying, "New shoppers account for more than 80% of fruit gum growth and at present, fruit gum is growing faster than mint, with 23% growth year on year. The launch of Strawberry Lemon Refreshers is a response to this rapid growth, combining two flavour favourites for a taste of something new."
The chewing gum features a sugar-free formula that's packed with fruit flavor to make it a truly refreshing option for consumers to use as a treat or way to freshen up their breath. The gum combines the flavors of strawberry with lemon as a remix to the traditional berry flavor profile and could be likened to strawberry lemonade amongst shoppers this summertime.
Senior Brand Manager Hannah Lee commented in the process behind the Extra Refreshers Strawberry Lemon chewing gum saying, "New shoppers account for more than 80% of fruit gum growth and at present, fruit gum is growing faster than mint, with 23% growth year on year. The launch of Strawberry Lemon Refreshers is a response to this rapid growth, combining two flavour favourites for a taste of something new."
Trend Themes
1. Fruit Bite Refreshers - The trend of mixing fruit flavors to create new and refreshing gum flavors can provide opportunities to attract curious customers who are seeking new flavors.
2. Sugar-free Gums - The trend toward healthier options for oral hygiene products can create disruptive innovation opportunities for companies to create new sugar-free gum flavors.
3. Flavor Mixing Innovation - The trend of exploring new flavor combinations in gum can offer opportunities to create new and exciting flavor profiles that can attract new customers.
Industry Implications
1. Confectionery - For companies in this industry, offering innovative chewing gum products that are appealing to a wider customer base can increase sales and revenue.
2. Oral Care - Innovation in the gum industry can lead to new opportunities in oral care, creating new and improved products for consumers seeking healthy options for freshening breath and maintaining oral hygiene.
3. Food and Beverage - Collaborations between gum manufacturers and food and beverage companies can lead to new flavor combinations, creating unique and refreshing products for consumers in both industries.
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