Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Extra-Sour Gum Products

Mentos Sour Gum is Launching in Two Flavors

— December 2, 2022 — Lifestyle
Sour flavors continue to gain momentum amongst consumers with a penchant for sweet treats, which is evident thanks to new products like the Mentos Sour Gum. The gum is being launched in the UK where consumers will be able to pick it up in two flavors including Strawberry and Green Apple, which both come in 15 piece packs. The bottle-style packaging is pocket-friendly to support consumers looking to carry more servings around without bulk.

Brand Manager for Mentos Gum Kim McMahon spoke further on the new Mentos Sour Gum saying, "Research shows that tangy sour flavours hold more appeal for younger demographics than traditional mint flavours. Mentos Sour Gum will introduce younger consumers to the Mentos Gum brand and improve category consideration for the rest of the range.”
Trend Themes
1. Sour Flavor Trend - The trend of sour flavors in sweet treats is on the rise, creating an opportunity for companies to innovate with new sour product offerings.
2. Pocket-friendly Packaging Trend - The trend of packaging products in pocket-friendly sizes is growing, providing an opportunity for companies to make their product more convenient for on-the-go consumers.
3. Generational Flavor Preference Trend - The trend of younger demographics preferring tangy and sour flavors over traditional mint flavors is gaining momentum, presenting an opportunity for companies to target a wider audience by innovating with new flavor profiles.
Industry Implications
1. Confectionery Industry - The confectionery industry can leverage the rising sour flavor trend by innovating with new sour products, targeting younger demographics and making their products more pocket-friendly.
2. Gum Industry - The gum industry can take advantage of the pocket-friendly packaging trend by offering smaller, more convenient packaging sizes for on-the-go consumers.
3. Food and Beverage Industry - The food and beverage industry can tap into the generational flavor preference trend by incorporating more tangy and sour flavors into their product offerings, appealing to a wider audience.
2.2
Score
Popularity
Activity
Freshness