The Mentos Pure Fresh Duo Packs has been announced by Perfetti Van Melle as a new version of its signature chewing gum that will provide consumers with greater value for their money. The chewing gum comes with two rolls inside a 100% recyclable paper outer wrapper to maximize the amount of product the consumer gets, while also encouraging them to responsibly dispose of the packaging after use. The new chewing gum format will come in four of the brand's best-selling flavors including Bubble Fresh, Cherry, Tropical and Fresh Mint.
Senior Brand Manager Sara Du Plessis spoke on the Mentos Pure Fresh Duo Packs saying, "We’re pleased to offer even more moments of freshness with our new Mentos Gum Duo Packs. Launching during a summer of major marketing investment, Duo Packs will benefit from the halo effect of Mentos’ £1.5million media gum campaign, including OOH, VOD, YouTube, POS and influencer and social media engagement. Awareness will be at an all-time high, supporting in-store sales and driving new, Gen Z audiences to the category.”
What Makes This Trend Stand Out
- Sustainable Packaging
- The use of 100% recyclable paper outer wrapper presents a significant push towards environmental accountability in packaging.
- Enhanced Product Value
- Offering two rolls of gum in one package aims to provide consumers with greater value and incentive for purchase.
- Flavor Diversification
- Introducing multiple popular flavors such as Bubble Fresh, Cherry, Tropical, and Fresh Mint caters to a wider range of consumer preferences.
Sectors Adopting This
- Confectionery
- The chewy candy market sees innovation in product formats and flavor offerings to meet evolving consumer desires.
- Sustainable Packaging Solutions
- Eco-conscious packaging options are becoming crucial in industries aiming to reduce their environmental footprint.
- Marketing and Advertising
- A robust media campaign, including diverse channels like OOH and social media, is critical for generating high consumer engagement.
