The EXTRA Plus Gum Range Features Functional Ingredients
Michael Hemsworth — April 24, 2026 — Lifestyle
References: extragum & scottishgrocer
The EXTRA Plus gum range has been debuted as a series of functional chewing gums that will do double duty to freshen breath, but also provide consumers with additional benefits.
The chewing gums come in three varieties including Chill, Hydro and Deep Clean, which are each formulated with functional ingredients and come in two pack sizes including 30-piece bottle as well as seven piece packs. The EXTRA Plus Chill has a watermelon flavor with niacin (vitamin B3) to help support the nervous system and skin, while EXTRA Plus Hydro has a peppermint flavor with the Quadro Blend to maximize mouth freshness. Lastly, the EXTRA Plus Deep Clean has a spearmint flavor made with xylitol and mint scrub to combat tooth surface stains.
UK Senior Brand Manager Lucy Sherlock spoke on the EXTRA Plus gum range saying, "Today’s under 30s are living in an increasingly busy world, navigating daily pressures of work, study and social media, all while trying to make their mark and enjoy life. With Extra Plus we’re giving consumers a product with new ingredients to help them press pause and enjoy some me time."
The chewing gums come in three varieties including Chill, Hydro and Deep Clean, which are each formulated with functional ingredients and come in two pack sizes including 30-piece bottle as well as seven piece packs. The EXTRA Plus Chill has a watermelon flavor with niacin (vitamin B3) to help support the nervous system and skin, while EXTRA Plus Hydro has a peppermint flavor with the Quadro Blend to maximize mouth freshness. Lastly, the EXTRA Plus Deep Clean has a spearmint flavor made with xylitol and mint scrub to combat tooth surface stains.
UK Senior Brand Manager Lucy Sherlock spoke on the EXTRA Plus gum range saying, "Today’s under 30s are living in an increasingly busy world, navigating daily pressures of work, study and social media, all while trying to make their mark and enjoy life. With Extra Plus we’re giving consumers a product with new ingredients to help them press pause and enjoy some me time."
Trend Themes
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On-the-go Wellness — Products that combine immediate sensory experiences with targeted wellness ingredients could redefine portable self-care for busy consumers.
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Multi-functional Oral Care — Oral products that pair breath-freshening with benefits like stain reduction or vitamin delivery present a new category crossover between hygiene and wellness.
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Microdose Nutraceutical Formats — Small-format consumables delivering precise doses of vitamins or functional compounds suggest a shift toward discreet, everyday supplementation embedded in routine behaviors.
Industry Implications
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Confectionery — The candy sector's move toward ingredient-forward offerings indicates opportunities for reimagining treats as purposeful, health-adjacent products.
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Oral Care and Dental — Dental-focused brands expanding into flavored, functional formats could change consumer expectations about daily oral hygiene products.
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Nutraceuticals and Supplements — Supplement manufacturers exploring fusion with familiar consumer formats point to new routes for broadening reach and normalizing microdosing.
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