Perfetti Van Melle has announced it will be launching its new Mentos Pure Fresh Gum packaging in the UK in a bid to reduce plastic materials and enhance ease of recycling for consumers.
The packaging is crafted using 93% paper and will be launching into 600 Co-op store locations this month, and will span the entire lineup including Tropical, Cherry and Fresh Mint flavors. The packaging is achieved using FSC-certified materials and will be supported by a nationwide out of home marketing campaign that will also be printed on FSC-certified materials.
Product Manager Kim McMahon commented on the new Mentos Pure Fresh Gum packaging launch saying, "We are extremely excited to be announcing the launch of the new Mentos Gum paper bottle. Perfetti Van Melle are continuously innovating, and to be the first in the gum industry to have a paper bottle is a step which we are extremely proud of."
What's Driving This Trend
- Sustainable Packaging
- The trend of using sustainable packaging, such as paper-made packaging, continues to rise as consumers demand eco-friendly alternatives.
- Recyclable Materials
- There is a growing trend towards the use of recyclable materials like FSC-certified paper for packaging as companies strive to reduce their environmental footprint.
- Innovative Packaging
- As consumers become more environmentally conscious, there is a need for innovative packaging solutions like paper-made gum packaging that reduces plastic use and enhances recyclability.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can benefit from sustainable and recyclable packaging solutions as consumers demand eco-friendly products.
- Consumer Goods
- The consumer goods industry can leverage innovative packaging solutions to differentiate themselves from competitors and appeal to environmentally conscious consumers.
- Packaging and Printing
- The packaging and printing industry can drive disruptive innovation by developing new sustainable and recyclable packaging alternatives like paper-made gum packaging.
